Seller Services

PROFESSIONAL 

MARKETING EXPERIENCE

 

Our marketing strategy will ensure that your home gets the most exposure in today's dynamic real estate environment.

See below for each of my services and why they are a determining factor in maximizing your profitability.

Professional Staging

People buy with their emotions.

They try to picture themselves in the perfect environment that suites their style and comfort.

MatterPort and 360 Degree Virtual Tour

Technology gets it done for your out of state or remote buyers!

Show your buyers everything before they visit your home so you can move through the process faster!

Professional Real Estate Photography

Capture that staging perfectly with expert photography.

Influence your buyer with images that capture the true essence of your home.

Targeted Social Media Advertising

Don't just list your property - post on social media and drive more offers!

Advertising your property starts with a good, solid social media program driving more deals to your property!

Virtual and In-Person Agent Tours

COVID may be finally going away, but virtual tours are just getting started!

Last year propelled us into the digital age - whether we wanted to or not - it's here!  Offer technological ways to engage.

Targeted High-Quality Print Ads

COVID may be finally going away, but virtual tours are just getting started!

Advertising your property starts with a good, solid social media program driving more deals to your property!

Round out your selling strategy with focused and professional print Ads!

Print Ads are still around and can help augment your digital strategy to ensure your message gets out everywhere!

PRE-LISTING & HOMEOWNERS

Selling Guide

Selling a home is one of the most significant financial decisions of your life.  My team and I work with each of our clients individually, taking the time to understand their unique needs and lifestyle.  We are committed to helping you prepare your home for sale and to guide you through the process.

We will advise you on the best strategies for enhancing your home's features, provide current market data to get you the highest list price to meet your goals and provide a marketing plan for exceptional exposure.  Our promise is to deliver exceptional, personalized service with the highest standards of ethics and value towards all of our clients.

Strategy

...do you have a strategy for selling  your home in today's market?

The first step is the initial consultation to discuss possibilities, timing, and budget.  It is important to understand that when your home goes to market, it should be presented in its best light.

Prepare

...your home for a successful sale.

Some things to consider should include:

  • Curb appeal

  • A deep cleaning

  • Neutralize any strong paint colors

  • De-personalize

  • De-clutter

  • Repairs/Alterations

  • Professional virtual or physical staging

  • Fresh coat of paint

  • Consider refinishing floors or replacing old carpet

  • Update lighting fixtures

These upfront expenses will encourage a faster sale at a higher price.

List

...your home to market.

Negotiate

...your offers step by step.

1. The Purchase Agreement

The Residential Purchase Agreement (also known as the RPA) is the contract that California Association of Realtors® has created for the purchase of residential property.  We regularly attend intensive contract classes and meetings so that we may better explain key aspects of the contract . It's important, as you receive offers, to carefully review each aspect of the contract and how it pertains to your sale.  This is the time to ask any questions that you might have.

2. Physical Investigation, Loan and Appraisal

The contract contains contingencies that are essentially contractual protections that allow the buyer to cancel the contract based on certain conditions.  Your buyer will, typically, have a time period to investigate the property, obtain financing, verify the value of the property, and exit the contract, if needed, without penalty.

3. Contingency Clauses Include: Physical Investigation Contingency

Your buyer will have the right to investigate all conditions and elements of the property.  They will engage the services of multiple advisors and inspectors. This is usually the primary contingency where a buyer will decide whether to move forward with the transaction and will include inspections to make sure all the home's systems and components are in good working order.  If defects are discovered, or repairs are needed, the contract may need to be renegotiated.

4. Property Investigation

This is when your buyer will check into schools, crime, permit history and anything else that may be pertinent to a buyer's decision to purchase.

5. Loan Contingency

If your buyer is unable to secure a loan, mortgage terms and maximum interest rate as stated in the contract  they may legally cancel their offer.

6. Appraisal Contingency

If the appraised value determined by your buyer's lender's appraiser is less than the agreed upon purchase price, your buyer will have the option to ask you to renegotiate or cancel the agreement.  The buyer's contingencies remain in place until they are actively removed by the buyer.  They do not expire.  In the event a buyer is not performing in removing their contingencies, the seller may issue a notice to perform at the appropriate time. This will allow the seller to cancel the sale.

7. Additional Provisions | Home Warranties

A home warranty can offer buyer protection aginst some of the things that can go wrong early on following the close.  Often the seller will provide a one-year home warranty plan to the buyer, which offers protection on the property if any of the covered items fail during the first year.

8. Accepting the Right Offer

As you can see there are a lot of terms to consider when reviewing offers, above and beyond the best price.  Depending on the market, you may find yourself reviewing multiple offers or waiting for an offer.  In either case most sellers would, ideally, like a high price, but most also are looking for a buyer who will close escrow.  Offers are often imperfect and usually the beginning of a conversation so it's important  to take some time with your agent, ask questions and draft a counteroffer that addresses most of your wants and certainly all of your needs.